Base
Brand Identity
2022
The identity system developed for BASE focuses on two things:
1. Express the characteristics of shape and space.
2. Visualize the meaning of the brand name Base exploring the idea of foundation in design process.
The identity expresses these two notions through dynamic lines that changes to suit the format and content of each application, which also reflect the flexible design of the space.
The completed brand identity design delivers trust and wit at the same time and delivers a variety of brand experiences within a consistent visual system.
1. Express the characteristics of shape and space.
2. Visualize the meaning of the brand name Base exploring the idea of foundation in design process.
The identity expresses these two notions through dynamic lines that changes to suit the format and content of each application, which also reflect the flexible design of the space.
The completed brand identity design delivers trust and wit at the same time and delivers a variety of brand experiences within a consistent visual system.
