NUSHK Jewellery
Brand Identity & Packaging
2023


Introducing NUSHK, where every piece tells a story of elegance and timeless allure. Our branding journey for this exquisite jewelry brand was inspired by the opulence of the Art Deco era intertwined with the intricate delicacy of filigree workmanship.

At the heart of NUSHK’s brand identity lies its logo—a fusion of Art Deco geometric shapes and the intricate detailing reminiscent of filigree art. The sleek, symmetrical lines pay homage to the geometric patterns of the 1920s.

Every NUSHK piece is presented in packaging that exudes luxury and attention to detail. Inspired by the geometric motifs of Art Deco architecture, our packaging design features sleek lines, metallic accents, and embossed filigree patterns. Each box is a work of art in itself, elevating the unboxing experience for our discerning clientele.

Our photography style for NUSHK captures the essence of Art Deco glamour. From moody, chiaroscuro-inspired portraits to high-contrast images showcasing the intricate details of each piece, every photograph is a visual celebration of luxury and refinement. We play with light and shadow to create an atmosphere of mystery and allure, inviting the viewer into the world of NUSHK.