Two Stories
Brand Identity
2022
We created a visual narrative for expressing the brand positioning that tells a story across all the elements of the identity, putting mystery and consciousness as the main axes of communication.
People create space, space modifies people. Place and context determines our behaviour while an empty space never returns to its original state once a person has lived in it. We got inspired by the relationship between humans and space and how the space becomes acknowledge and transformed by the action that takes place, and this is exactly what differentiates a space from a habitat. The visual narrative we created for Two Stories aims to reflect this idea of inhabited spaces, and the stories they tell.
The line that goes through the letter O of the icon leaves a mark within that space, expressing the idea of an inhabited space in a non-literal, simple and recognizable way.
People create space, space modifies people. Place and context determines our behaviour while an empty space never returns to its original state once a person has lived in it. We got inspired by the relationship between humans and space and how the space becomes acknowledge and transformed by the action that takes place, and this is exactly what differentiates a space from a habitat. The visual narrative we created for Two Stories aims to reflect this idea of inhabited spaces, and the stories they tell.
The line that goes through the letter O of the icon leaves a mark within that space, expressing the idea of an inhabited space in a non-literal, simple and recognizable way.
